This is what we’re reading
FORBES: Why Focusing On Senior Living Could Help Grow Your Business—And How To Get Started
Don’t worry about sounding professional. Sound like you.
NAIOP: The Senior Living Sector is Poised for Growth
Your goal should be to make it feel right for right now.
NIH: The price elasticity of senior housing demand: is it a necessity or a luxury?
Be clear, be confident, and don’t overthink it.